Our team

Benie

Benie is Project and Content Coordinator at Ravel. She developed her expertise as a journalist for Ni Nyampinga, Rwanda’s first mass media brand for girls. There, she wrote over 200 stories and produced over 150 programmes reaching over a million girls, building a decade of experience creating and producing content for social impact in Rwanda.

Benie’s background in editorial development and community-centred storytelling shapes her approach to every project, tackling complex social issues in a way that feels relevant, accessible and rooted in lived experience.

At Ravel, Benie supports project coordination and develops content, helping campaigns hit their strategic change goals and stay connected to the communities they aim to reach.

Emma

Emma is Managing Director at Ravel. With over 20 years’ experience building powerful brands and campaigns, her career spans MTV, the BBC and Kiss FM before moving into the international social impact space as brand and content lead for Girl Effect.

Emma has led brand positioning, creative strategy and organisational storytelling at both grassroots and global scale for some of the world’s leading social impact organisations. She works closely with leadership teams to clarify purpose, define voice, shape communications and build brands that inspire change.

Since its launch in 2021, Emma has led and grown the internal Ravel team as well as a trusted international network of collaborators and advisors, ensuring all work is woven with strategic rigour and creative excellence.

Sammie

Sammie is Creative and Campaigns Manager at Ravel, working across strategy, creative development and campaign delivery. He built his experience working on commercial campaigns for brands including Bank of Kigali and Airtel, before moving into international development and social impact with global youth-focused organisation YLabs.

With a strong understanding of culture and audience dynamics, Sammie is driven by a belief in crafting thoughtful, contextually-grounded solutions that connect people and drive positive change.

Sammie works across creative concepts, digital execution and project management at Ravel, helping translate strategic thinking into powerful creative outputs.

Natasha

Natasha is Senior Communications Advisor at Ravel, bringing over 20 years of experience in strategic communications. She began her career in the UK working with global brands including Canon and Nintendo before serving as Board Director at a leading PR agency in the UK. In 2016, she pivoted to focus on communication for social impact.

Across health, advocacy, gender, inclusion and more, Natasha has supported organisations, think tanks and government initiatives in navigating layered and high-stakes communication opportunities, weaving solutions to complex challenges.

At Ravel, Natasha delivers holistic, insight-led strategies and approaches that drive influence in communities, countries and on the global stage.

Naomi

Naomi is Brand and Campaigns Manager at Ravel. She brings extensive digital media experience, managing digital communications for major events at the European Parliament and developing strategic communications frameworks at the European Institute of Innovation and Technology in Belgium. She then relocated to Rwanda to work with national brands including Tour du Rwanda, deepening her writing and strategic skills and understanding of how audiences engage with content.

With Ravel, Naomi translates insight into integrated and measurable brand and campaign strategies designed to connect with the right audiences through the right channels to deliver maximum impact.

Beata

Beata is Office Support at Ravel, ensuring the Rwanda office runs seamlessly and strengthening the operational systems and processes that support the Ravel team to stay connected and focused to deliver their best work.

Through careful organisation, steady oversight and day-to-day problem-solving, Beata provides the operational backbone of the team, managing office operations, logistics and essential team coordination with efficiency and care for both the Ravel team and our partners and clients.

Freya

Freya is Senior Creative Manager at Ravel. A designer and creative producer with extensive experience in end-to-end content strategy and production, she has led multi-platform work for global social impact campaigns at Malaria No More UK, collaborating with organisations including the World Health Organisation and the African Leaders Malaria Alliance. 

Working within complex contexts and challenges, Freya translates strategy into cohesive, carefully crafted and visually effective outputs across formats and channels, from concept through to delivery.

At Ravel, Freya drives brand and creative work, bringing holistic strategic thinking and bold, purposeful design to help social impact organisations communicate with clarity, confidence and creativity.

Jess

Jess is Consultant Creative Director at Ravel. With a career spanning fashion, advertising and international development, she has worked with some of the world’s most pioneering and creative organisations, brands and people.

After four years at leading London agency Mother, she joined Girl Effect in Rwanda as Brand Director where she created and launched Ni Nyampinga, a youth brand designed with and for girls that grew into a national movement and later informed youth brand models globally.

Jess supports creative development and shapes purpose led brands across markets, helping organisations to communicate authentically and impactfully.

Amy

Amy is Senior Director of Strategy and Programmes at Ravel. She began her career in research and commercial brand strategy before moving into social impact in 2015. Since then, she has designed and led programmes across Rwanda, Ethiopia, South Sudan and Sierra Leone with organisations including Girl Effect and BBC Media Action.

Combining sharp strategic thinking with a passion for creating lasting change, Amy has worked closely with leading organisations to untangle complex challenges, strengthen social behaviour change communication practice, and embed behavioural insight and powerful creative thinking into approaches.

Amy leads the strategy and programmes function at Ravel, developing the frameworks that power creative communications for change and guiding the teams that bring them to life.

Naomi J

Naomi is Consultant Creative Director at Ravel, bringing over 20 years of experience across broadcast, commercial and nonprofit sectors. Her career spans major media brands including MTV, BBC and Sky, alongside collaborations with global institutions such as the Gates Foundation, the UN, WHO and the African Union.

She has led international productions and multi-platform campaigns across diverse settings, from global summits and experiential installations to social-first storytelling. Bringing careful coordination together with creative ambition, shaping campaigns that align and unify teams, high-level stakeholders, agencies and talent around a shared vision. 

At Ravel, Naomi shapes imaginative executions that balance creativity with insight, crafted to deliver impact and awareness across audiences and contexts.