Ravelling powerful communication solutions for positive change in the world

Ravel is a social purpose creative agency with a vision for the world. One where social and economic success go hand in hand and where brilliant marketing doesn’t just sell what’s new, it fixes what’s broken.

Based in Rwanda and the UK, our flexible and agile team specialises in building and managing impactful brands, campaigns, and content that inspire positive, real world impact in people’s lives. 

From global strategies to on-the-ground implementation, we understand the role communication plays in shaping beliefs, attitudes, and behaviour and what it means to create experiences that provoke thought, drive conversations, and motivate change.

We are Ravel

Our team

We are a global team of thinkers, makers and doers – united in our belief in the power of creativity to change the world

Meet the team

Our work

We’ve shaped strategies, built brands and crafted communication campaigns for some of the world’s best social purpose organisations.

"I've worked with Ravel over the past 2 years on a variety of projects, and they've been a dream to work with. Whether the brief is market research and product marketing or large organization brand structure and strategy, I've yet to find another agency as interested in understanding the projects and contexts so entirely and holistically as Ravel; and that translates into incredibly strong and thoughtful recommendations and outputs. They work really hard to ensure we are always walking away with an end product I'm happy with and truly put their heart and soul into each piece of their work. On top of that, their team is lovely to work with. I highly recommend them for branding, marketing, and strategy work. It's been my pleasure working with them, and I know I'll be back for their creativity, strategy, and support in the future."

Creative Director, One Acre Fund
"Working with Ravel across multiple projects - ranging from cost benchmarking and brand development to creative strategy and design sprints, has been an absolute pleasure. Their ability to deeply listen, grasp complex briefs and situations, and bring nuanced, strategic thinking to the table is truly impressive. They don’t just execute - they partner, offering valuable insights, resources, and a level of efficiency that has been invaluable in high-stakes, fast-paced projects. They are a trusted collaborator, and I have felt fully supported by them through critical moments. I highly recommend them to anyone looking for a thoughtful, strategic, and reliable creative partner."

Global Head of Create, Girl Effect
"You were a brilliant partner for us and did so much fantastic foundational work which has set us up for success. All the time you took with the consultation, feedback, testing and creative have meant that the campaign has really landed well across many countries (18 so far!) and we look forward to building on this and rolling it out further in the coming months. Thank you for being patient, positive and warm in your approach and being great collaborators!"

Global Head of Campaigns (Health and Gender), WaterAid
"Ravel team ensured successful delivery of a health focused national campaign in Kenya. Their campaign strategy expertise coupled with a mastery of the local context guaranteed successful delivery of the campaign. Experts from Ravel also assimilated well with the internal delivery team and it never really felt like a typical consultancy relationship."

Project Director, Malaria No More UK
“I've worked with Ravel for years, and they remain my go-to creative partner. Their ability to make brands both fit in and stand out is rare. They're brilliant strategists, easy to collaborate with, and have an uncanny ability to translate feedback into work that captures your vision better than you could articulate it yourself. Every brand identity, positioning, and narrative they've delivered has exceeded my expectations. If you need a creative team who can position your brand with precision and creativity, Ravel is the one to call.”

Co-Founder