Rooted in impact: Reflecting on a brand built for One Acre Fund’s next chapter

Last year we partnered with One Acre Fund on a global brand refresh, exploring how their brand should evolve as their reach, ambition and impact for farmers continues to grow.

Since then, it’s been so exciting to see the refreshed brand being rolled out by their brilliant team. From starting with 38 farmers in Kenya, to working with 5.5 million farmers across ten countries today, One Acre Fund supports smallholder farmers – equipping them with the tools, knowledge, and innovations they need to prosper. By 2030 their goal is to deliver $1 billion in impact per year to 10 million farming households, and plant 1 billion trees.

Working closely with One Acre Fund’s creative and leadership teams, together we built out the brand’s architecture to support new initiatives and refreshed their narrative and visual system to make sure the brand was telling the unified story of the organisation’s work.

At the heart of this refresh is the Prosperity Leaf – a powerful symbol of One Acre Fund's mission to make smallholder farmers more prosperous – unifying their work across three key impact areas: driving farm productivity, increasing assets and resilience, and supporting stronger markets.

We couldn’t be more proud to have worked on this brand refresh and are thrilled to be a partner of this inspiring organisation as they continue to support smallholder farmers to thrive.

Find out more about One Acre Fund and their mission at oneacrefund.org.